You are hereHuffington Post: Talk Radio Losing Advertisers In Wake Of Limbaugh Scandal

Huffington Post: Talk Radio Losing Advertisers In Wake Of Limbaugh Scandal


-By Melissa Jeltsen

March 10, 2012- The overwhelming exodus of advertisers from Rush Limbaugh's show has big-name companies rethinking their relationship with talk radio.

According to a memo published by the industry website Radio-Info.com, at least 98 advertisers -- including big names like Ford, GM and McDonald's -- have indicated they want to avoid "environments likely to stir negative sentiments."

Here's an excerpt of the memo, as published on Radio-Info.com:

"To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. More than 350 different advertisers sponsor the programs and services provided to your station on a barter basis. Like advertisers that purchase commercials on your radio station from your sales staff, our sponsors communicate specific rotations, daypart preferences and advertising environments they prefer…

They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."

Sponsors began abandoning Limbaugh's show en masse after he made offensive comments about Sandra Fluke, calling the law student a slut for her testimony in support of President Barack Obama's birth control mandate, and suggesting she should make sex tapes if she wants birth control covered by insurance.

FULL STORY HERE:

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