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Business Insider: Erin Burnett's Ratings Have Dropped 30%

-by Glynnis MacNicol

October 13, 2011- Erin Burnett has lost 30% of her viewers since her debut a week ago Monday.

Burnett's premiere show drew 535,000 total viewers and 215,000 demo viewers (25-54), which put her ahead of MSNBC's "Hardball."

One week later, Monday's episode drew 370,000 total viewers and 99,000 in the demo.� As Yahoo notes, that's a 31 percent decline in total viewers and a 54 percent drop in 25-to-54-year-olds.�

Those are not exactly out front numbers.

Before any speculation about why this might be, a couple of things worth noting:� It's early days.�

Viewership always drops off after the first show and/or the first week.�

CNN's entire primetime line-up was way down on Monday.

Burnett bounced back somewhat Tuesday night posting 586,000 and 135,000 respectively.� And the 11 pm repeat of her show (8pm on the West Coast) posted CNN's highest ratings of the entire night and beat Lawrence O'Donnell's rerun.

That said, her average demo rating for the week following her premiere (Tuesday over Tuesday) is 129,000, which is still less than spectacular and more importantly leaves her trailing a fair distance behind MSNBC.

But here's the (much, much) bigger problem.� Burnett has failed to define her show.�

Or I should say, Burnett has failed to define her show beyond her disastrous visit to the Wall St. Occupiers early last week, which infuriated just about everyone, and garnered her one of the more brutal television reviews in recent memory.



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